sacred

Building out a brand and design system for an asset curation fintech

About the client

Sacred Capital believes we’re on the cusp of a revolution where wealth will shift from absolute to relative value. Their aim is to help the average individual navigate this new world and build wealth that’s relevant and suited to them, by combining industry-leading research with advanced matching technology to connect customers with investment options that speak to them on a personal level.

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Involvement in the project

As the lead designer for this project, I was responsible for the creation of the brand and early web and marketing design. 

To guide how Sacred Capital should create OOH material and the types of imagery and language for different methods of outreach, I created the initial brand design, branding guidelines, and guidelines to early-stage marketing materials. 

Following this, I designed and tested an Atomic Design system to move forward and create Version 1 of the product.

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Some of the initial brand guidelines I built for Sacred Capital

What were the goals for this work?

As the initial releases of Sacred Capital were still being ironed out, our goal was to design a brand and basic design system that was low-cost but highly reusable - anything that would be built for the public-facing site should be able to be reused internally as user dashboards were slowly built out.

This work was also intended to catch the attention of early-stage investors, and start ramping up excitement for the first series of marketing campaigns for the client, providing a sense of confidence between Sacred Capital and the initial testers who would be entrusting their time and money with the company.

Building out the design library

For Sacred Capital, this meant defining a colour library and font set, as well as a font scale which would allow us to transpose this initial iOS work across to Android and even web as the product grew.

Having to sift through too much information, even when it’s structured well, can be a nightmare. A large focus of the design library was reinterpreting information into simple graphics and pull-out quotes, making it easier to digest.

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This would become particularly important when user dashboards were built, so that users could track their assets over time and search for new things to purchase. Careful thought was given to all the interactive parts of the platform – how users might input, select or receive information.

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Asking people to trust you with their money is something that must be treated with a lot of reverence – so Sacred Capital’s internal displays of information and statistics were designed to be totally no-nonsense and easily accessible for all; something intended to be clear and without any flashy, self-indulgent graphics for the sake of it.

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Outcomes

Within the team at Super Being, this was another great opportunity to demonstrate the value of building out reusable design system from the get-go, and helped encourage developers and designers to begin speaking the same language as far as collaborating was concerned – something which is often tricky within an agency setting, where speed of delivery is often valued over longevity of the technical side of the work.

Because of this, after the initial version of the platform and brand were built, we handed over responsibility to Sacred Capital and received great feedback with regards to the ease of use of the design system, particularly how Sketch libraries were set up for reuse.

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Personally, this was a rare but valued experience to step outside of purely product-focussed design and apply the thinking that started my journey down this career path in the first place – brand and graphic design – to create something entirely from scratch. 

It was also a great opportunity to experiment with UX writing throughout the platform’s experience. Finding the right tone of voice across for markets when creating marketing material for Sacred Capital’s OOH and social media proved a fun challenge, too.

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