With over a decade of experience designing and leading across industries, I’ve built award-winning fintech, language learning apps for kids, in-class digital tools for teenagers, and products for some of the UK’s leading charities and not-for-profits.

In my free time I am a noise maker, playing any instrument I can get my hands on. I post photos of my adventures here. I climb, cycle, run, and surf.

Conservation, social mobility, accessibility of education and the democratisation of quality healthcare are all causes close to my heart.

LEAD PRODUCT DESIGNER: APRIL 2024—
SENIOR PRODUCT DESIGNER: OCTOBER 2021 - MARCH 2024

Making mortgages – and the tech that supports them – more accessible.

• Responsible for research, testing, brand decisions, and mentoring junior designers.
• Led on work that reduced mortgage application time by 11%.
• Reduced in-bound support calls related to applications by 55% through design interventions.
• Led the design of proprietary software to save the business up to 80% in processing times.
• Oversaw design on projects which won multiple industry awards, such as Fintech Provider of the Year 2023 (GlobalCapital), Mortgage Platform of the Year 2023 (W&F International), and Top Digital-First Lender 2025 (Smart Money People).

DESIGN MANAGER: JUNE 2020 - SEPTEMBER 2021

I led a team of product designers, illustrators, and games designers, with responsibility for the end-to-end experience across an audience of toddlers and their parents.

• Introduced a progression framework for all designers.
• Set up a team-wide approach to user research.
• Oversaw the implementation of Lingumi’s first design system and brand guidelines.
• Worked on features that saw retention improve by >10%. 

SENIOR PRODUCT DESIGNER: AUGUST 2018 - MAY 2020

At EF I helped design an international digital teaching tool where teachers can manage their lessons across iOS and web platforms. I helped define the experience, test, and then created pixel-perfect interfaces.

• Led design on a project that saw a 27x lift in teacher activation.
• Conducted remote and in-person testing with users aged 13-70 across the Nordics, Germany, Spain.

PRODUCT DESIGNER: FEBRUARY 2016 - AUGUST 2018

Led research, design, and handover. Clients of mine at Super Being included AllBright, Breast Cancer Care, Oxfam, The Brilliant Club, Sporting Memories Foundation, NSPCC, CAST, and NCVO.

• Delivered work which won and was nominated for multiple awards, including ‘Best Health Project’ at the National Lottery Awards.
• Created initial brand and design system guidelines for many charity and not-for-profit organisations and projects

FOUNDING DESIGNER: SEPTEMBER 2014 - DECEMBER 2016

As the founding designer I worked directly with several Russell Group universities to deliver working prototypes, gaining significant seed funding from Wayra Unltd.